Brand Design
Live Life in Wellness
‘Your Wellness is Our Goal, All Ways’
Live Life in Wellness offers TCM practices with a technology-heightened sensibility.
brand inspiration
To be well is to feel full of life and love and hope and relief. The inspiration here was to find ways to reflect this fullness or wholeness without relying on ‘classic’ design elements for such practices. This ‘letters as windows’ design concept does this in spades while incorporating a nod to the different yet interconnected modalities within TCM.
brand characteristics
traditional, expressive, warm, welcoming, stimulating
Design music influence
Elle Fitzgerald, “Too Darn Hot“, Live in Berlin


