Brand Design
Anne-Marie Batson
‘Sports Broadcaster + Host + Producer’
Anne-Marie Batson is an award-winning broadcaster, host, and producer located in the UK. She provides her multiple talents to organizations such as BBC Sports, Sky Sports and the Guardian.
brand inspiration
Anne-Marie is living her dream of building an media empire. Her goals (along with Prince, her music love) provided ample inspiration for the eye-catching combination of fluid curves and rigid cores and robust colours we designed for her brand and logo.
These elements work effortlessly in projecting the idea of a prosperous status and also the ideas of freedom and openness existing within said status.
Also, focusing on initials relays an intimacy, a comfortability, as if there is already an existing relationship at play. And yet, by rendering in capital letters there’s a compelling invitation to ponder “who is this” or “what is this” to further the brand engagement. Perfect combination for a media star.
brand characteristics
reliable, engaging, inclusive
Design music influence
Prince, Superbowl XLI & Beyonce, Coachella 2018
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